If you’re on Facebook, sometimes you “hear” about what your friends are doing by seeing their actions in your newsfeed. You see groups they join, people they friend, pages they become fans of.
Every now and then, you might be inspired to take the same action yourself. And when you do, all your friends have a chance to see the action you took. If they take action, THEIR friends see it. And so on, and so on….
Over the past 12 days, a Facebook group called I bet we can find 1,000,000 People who Support Same Sex Marriage has benefited from that very phenomenon. Here’s their growth:
This is a great example of the power of Facebook from the “spreading the message” and organizing points of view. It’s also why companies (and individuals) tend to include FB as part of their marketing plan.
Sure, if I form a group for, say, my book of poetry, I’m not likely to get a million people. Still, every time someone joins my group, every one of their friends has the chance to see that action. That alone can be a lot of eyeballs.
Having members in a group isn’t an end in itself, of course – members aren’t necessarily buyers (or, in this case, members won’t necessarily do anything to support the cause other than joining the group).
Still, it’s pretty hard to see a downside, isn’t it?
