At the same time, that abundance also creates a challenge – there’s always something new to try or learn. And even more tantalizing… there’s always some next big thing that “everybody” is talking about. It’s hard not to feel perpetually one step behind.
For authors, illustrators and others building a platform, however, there simply is no one place you have to be online… no one tool you must master… no new thing you absolutely must try. Instead, it’s critical to focus on what you want to do, why you want to do it, what you have time to do, and what you enjoy doing.
In other words, if you have a clear idea of why you’re spending time online and if you’re reaching your goals, then it doesn’t matter if you’re on Facebook, Twitter, Tumblr, your own blog, or anywhere else. And all of this, of course, comes after you’ve paid attention the most critical thing: your work!
So, the next time someone says “You’ve got to try….” and mentions any social media tool or network, take a deep breath and remember that you don’t got to. Sure, when you have time and energy and interest, you can check out that new thing. It might even become your favorite. Until then, though, it’s not a reason to lose mental space or sleep.
There’s always something shiny and new just around the corner online, and that’s a great thing. Still, it doesn’t change what you need to do: focus on your work, set goals, and reach them (or try something new). Let that drive you, and let the shiny new toys wait until you’re ready for them.