6 Social Media Steps to Take After a Conference or Big Event

by Greg on August 9, 2011

I spent a lot of the past weekend at the 40th anniversary SCBWI Summer Conference, having a grand old time. As always, though, events like it must come to an end. With social media, however, it’s possible to build on the experience.

Here are six steps I take that I think help me get the most out of the events I attend. As always, I’ll be curious to hear what you do, too.


If you met folks you liked at a conference/event you attended, make an effort to connect with them so you can continue the relationship you started in person.On Twitter and Google+, you don’t even need permission: you can follow someone or add them to your circles.

On Facebook or LinkedIn, to stay connected directly needs to be a mutual decision: you’d send a friend or connection request and have the other person confirm it. Add a note when you send the request to help the other person place you.

On Facebook, you can also look for someone’s Page and “like” it to stay connected.


I noticed that I had about 20 new Twitter followers one morning this weekend. Some of the folks were people I’d followed when I’d seen them tweeting at the conference. Others, however, had probably seen my tweets and followed. By checking it out, I found great people to connect with who I might have otherwise missed.

Similarly, on Google+, Facebook, or wherever else you’re active, check to see who’s now connected with you and decide if you want to keep that connection going.


I love to review the tweetstream from conferences I go to, as I know I miss a lot during the event. And I mean miss a lot of tweets AND miss a lot of what happened at the conference. So, once I’m home, I use Twitter search to check out the action there.

Not only do I find folks to follow, but I also am reminded of great moments AND often realize there was something I missed that I should seek out information about.

I also read blog recaps of the event for the same reasons… and to find new blogs to follow, too.


If you blog, right after a conference is a good time to get up some good content since a lot of people are checking out new-to-them blogs. You can type up a recap if you’ve got an interesting take, great quotes, or something of value to offer up, but the content doesn’t have to be related to the event you were just at at all.

The idea is simply that it’s a great time to be participating in the broader conversation, whether you use it as a time to offer up something totally new or to continue with what you and your blog are all about.

On Twitter, Facebook, and other networks, you can continue conversations started in person or jump in with other people who were at the event but you might’ve missed. You can create content based on your experiences or what you overheard. You can also just be active in other ways to create opportunities for further conversation and connection.

This is also a great time to leave comments on blogs, Facebook, and the like. You want to interact with folks, not merely connect once and disappear. Making an effort now not only keeps you visible, but it gets you in the habit of talking with new folks.


Not everyone gets to go to events, yet quite often we meet people who we know would either hit it off with friends of ours or benefit from knowing. Sometimes we know of missed connections even though folks were in the same place.

After a conference is a great time to help make those connections on Twitter, Facebook, or via email. It’s a great time to introduce people. It takes effort for sure, but you know you’d love it if someone did it for you!


As much as all the above steps can be productive, they might not be right for you. This is a great time to reflect on how you’re using social media. For example, it’s a good time to make sure you know your goals. It could be that none of the above steps would help you reach them. Or… perhaps they do.

Whatever questions you ask, trust your answers… or, if no answers are forthcoming, work to find them. Social media can eat up a lot of your creative time, and that’s probably not a productive thing. Keep a focus on what you need, and use the big event as a way to keep yourself on track.

As always, you might do things differently… and I’d love to hear about it. And if I met you this past weekend, well, I sure hope we’ll stay connected!


{ 13 comments… read them below or add one }

Jim Hill August 10, 2011 at 7:33 am


Great guidelines and tips, as always. I’m spending the morning on follow-ups today, hope to churn out a post or two this week as well.

Writing up posts will also help me clarify my sloppy notes (and sloppier memory).

Glad we got to meet in person. Cheers!


Greg Pincus August 10, 2011 at 2:21 pm

Glad we finally got to meet, too. One of the biggest challenges of the big conferences is that you never get to talk enough with people. At least we can keep the chat going online until the next event….


Gwendolyn Hooks August 10, 2011 at 9:38 am

Great advice for any conference. Thanks for the tips!


Tina Hoggatt August 10, 2011 at 4:22 pm

Great post, Greg – and always a treat to see you in person. Still processing that rich brew of emotion and information, experience and connection. Thanks for the reminder to turn outward.


Greg Pincus August 10, 2011 at 6:49 pm

I think it’s impossible to process that particular conference in any short period of time. Always good to see you, too, even if we didn’t get to do much more than wave….


Megan Frances August 10, 2011 at 5:13 pm

Excellent suggestions for making the most of an event. Thanks, Greg. Nice to see you, too!


Greg Pincus August 10, 2011 at 6:49 pm

Thanks, Megan. And nice seeing you there, too. When we don’t all get together every month, it’s like something’s missing, ya know?


Pam Torres August 11, 2011 at 2:35 am

These are great tips. I just attended my first conference, PNWA and was trying to maximize my connections when I found your article. Glad to have found your blog!


Julie Musil August 11, 2011 at 9:37 am

Greg, great ideas! I’m one of those who couldn’t make it to the conference, so I appreciate it when other bloggers give us a window into what went on.


diane browning August 11, 2011 at 12:30 pm

Thanks for more of your always-great tips, Greg. It’s so hard to let go of ‘Conference Mode.’ I woke up this morning thinking the Conference was still going on, and was disappointed when I remembered it had ended!


Leslie Rose August 11, 2011 at 6:15 pm

These are great markers for organizing the delicious overflow of information/inspiration from the conference. I’m replaying keynotes and breakouts in a continuous loop in my brain.


Susan Berger August 12, 2011 at 10:43 am

I saw you in the distance, but never got close enough to say hello. The Pen and Inkers were busy trying to film The Pirate Alphabet. I am already working on post conference posts. I have some submission information which I am trying to confirm. I plan to do a post one first lines from the picture books Allyn Johnston was using as example of good picture books.


Lindsey Lane August 13, 2011 at 5:50 am

Greg, I love how you give these great tips and then remind people of their creative lives so as not to feel pressured by the demands of social media. You are fabulous coach. I bet you are a great parent.


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