Back in 1990, when Bruce Springsteen debuted 57 Channels (And Nothing On), 57 was a big enough number to make a comic point. Nowadays, 400+ channels on a cable or satellite system isn’t unheard of, of course.
I was thinking about this tonight because I was poking around at knowem.com – a site which will check the availability of your brand name or user name on 120 popular social media sites.
Yes, 120.
That’s a lotta sites, indeed. I think it’s great to sample widely, but quite often, for each of us and our needs and likes, we’re going to find sites where there’s nothing on. That’s okay! The key is to find the ones that work for you, and then use them to the best of your abilities.
And then agree to meet me back here in 19 years to see if 120 is a laughably small number!

