Playing with (Free) Toys

by Greg on May 10, 2012

There is a seemingly endless amount one can play around with online, and so much of it is free to try.

Along with launching my e-book this year, I wanted to explore more of these tools. And I wanted to do it in a way that involved me trying something new, as opposed to simply joining another social network, different though it might be from the ones I currently use. I decided to start by exploring video creation. [click to continue reading…]

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Once I decided to go ahead and publish my e-book, The Late Bird, (after going through the process I describe in Part 1 of my Adventures), I had to actually, you know, get an e-book made and ready for sale. I broke the process down into what I called the Three C’s…. [click to continue reading…]

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I just launched my first e-book this week – The Late Bird, chock full of 54 of my poems (and featuring a fab Bonnie Adamson cover!).  While of course I’d love you to go buy it, tell everyone about it, review it, and generally make me feel warm and fuzzy about it, here at the Happy Accident what I’m really excited about is talking process.

While this will not all be social media related, I noticed that the process I went through in thinking about and then launching the Late Bird is the same one I go through (or have clients go through) when thinking about blogging, Tweeting, starting a Facebook page or pretty much any project. So, I hope even the non-social media parts will be useful. And later, talking promotion, it’ll be lots and lots of social talk. So…

To begin the adventures, I ask you to contemplate one question – “Why????” [click to continue reading…]

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Where Does Your Traffic Come From?

by Greg on April 9, 2012

I love April, as it’s National Poetry Month, so I get to wear my “poet hat” a lot, and, because it’s National Poetry Month, it’s the biggest traffic time at my blog GottaBook and I get to study stats with geeky abandon. Among many other things I look at, I like to see what brings traffic to my blog.

Studying traffic sources has helped me fine tune what I do over the years. [click to continue reading…]

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My Spring Consulting Special

by Greg on March 21, 2012

This might be a happy accident for you – I’m running a 25% off special to kick off the spring. The first 10 folks to get in touch about consulting time get the deal. This means, for example, that two hours working with me is only $75, and I’m confident that’s a great value.

Whether you’re just starting out in social media, looking to spend your time more effectively, or starting a new campaign, I’d love to help. Email me today and let’s get started (by phone, Skype, or in person, if you’re local). I’m looking forward to it!

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Watching the Madness

March 15, 2012

Over at Ed DeCaria’s site, Think Kid Think, he cooked up the idea of having a 64 poet face off, set up in different brackets kinda like that March Madness NCAA tournament thang that’s big this time of year. There are poems written in short time frames (the pressure!) then voting to determine who moves [...]

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Approaching Bloggers (with Details, Details, Details?)

March 9, 2012

On one of my email lists, we’re having a great conversation, kicked off by a blog post by Joan Stewart called Find the name of a blogger’s dog, cat, kid in 60 seconds. (I have subscribed to Joan’s free Publicity Hound newsletter for years – highly recommended, by the way.) The conversation we’ve been having [...]

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Viral Videos

March 3, 2012

I enjoyed this 7 minute TED talk by Kevin Allocca who works for YouTube and, basically, gets paid to watch videos. Sweet job! I hope you enjoy it, too. Good food for thought:

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Talking PR

February 23, 2012

I was a guest on tonight’s #mglitchat on Twitter, along with Kellie Celia, the Marketing Communications Manager at Walden Pond Press, and Tracey Daniels, the founder and senior partner at Media Masters Publicity. Our topic was PR, with a particular focus on middle grade books. However, most all of what we said applies far more [...]

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Do You Have Social Media Guilt?

February 14, 2012

It’s been almost two weeks since I last posted here on The Happy Accident. I feel badly about that, as I try to keep to a consistent schedule here and have stated so publicly. I feel a responsibility to myself and to all of you to follow through, and I do not ever feel good [...]

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